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The traditional techniques of marketing such as Yellow Pages and newspaper advertisements simply don't bring the results that they did only insurance hail storm a couple of years back. It was essential to maintain the yellow pages. Not any more. In reality you may well be wasting your money entirely. Last time I put a good size ad in yellow pages, we did not have a single response. Not one. Over a whole year. denver commercial roofing The same applies to brochures and flyers - when did you last get a decent response from any of those? People just get so much junk mail these days, it all goes straight in the bin.
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Did you know that it costs approximately 90 percent more to obtain new customers than to keep an existing one? According to last semester's advertising text book; Customer Support by Paul R. Timm when you lose one customer, they tell 11 people about the encounter who in turn tell 5 people so in total, 67 people have only heard about the awful experience in doing business with your company. In a denver roofer future edition we will take a look at the real down to earth cost of lost accounts.